The Traveling Taylors

When most travelers think of Marrakech, they picture the medina: bustling souks, winding alleys, and centuries-old palaces. But there’s another side of the city—one that feels refreshingly modern. Welcome to Marrakech Gueliz, the “new town” built during the French colonial era. With its wide boulevards, chic cafés, and contemporary art galleries, Gueliz is where Marrakech balances tradition with modern living. Here’s why this neighborhood deserves a spot on your itinerary.

A Different Vibe from the Medina

If the medina feels like a step back in time, Gueliz feels like stepping into cosmopolitan Morocco.

• Wide streets and European-style architecture contrast with the narrow alleys of the old city.
• Boutiques and malls replace souk stalls—think Zara, H&M, and Moroccan designer shops.
• Trendy cafés and restaurants serve everything from French pastries to sushi.

Why Visit: Gueliz offers a break from the medina’s intensity without losing Marrakech’s cultural charm.

Top Things to Do in Marrakech Gueliz

Shop Along Avenue Mohammed V

• The main shopping street lined with international brands and Moroccan boutiques.
• Great for modern fashion, leather goods, and home décor.

Explore the Art Scene

• MACMA (Musée d’Art et de la Culture de Marrakech): A gem showcasing Moroccan art.
• David Bloch Gallery: Contemporary art with a global feel.
• 33 Rue Majorelle: A chic concept store near Jardin Majorelle.

Enjoy Café Culture

• Gueliz is full of sidewalk cafés where locals linger over coffee.
• Try Café 16 for French pastries or Amal Women’s Training Center for authentic Moroccan dishes with a social impact.

Relax in Parks & Squares

• Plaza 16 Novembre is a lively square surrounded by shops and eateries.
• A good spot for people-watching and a slower pace than Jemaa el-Fnaa.

Foodie Highlights in Gueliz

Unlike the medina’s traditional Moroccan focus, Gueliz is a foodie playground.

• Al Fassia: A Marrakech institution, entirely run by women, famous for lamb tagine.
• Le Grand Café de la Poste: Colonial-era building, French-Moroccan fusion menu, stylish vibes.
• Plus61: Trendy modern restaurant with Mediterranean fusion.

Pro Tip: Make reservations for dinner—locals love these spots just as much as tourists.

Why Stay in Gueliz?

While many travelers choose riads in the medina, Gueliz offers a different experience:

• Modern hotels & apartments with pools and amenities.
• Easier access to taxis and buses.
• Quieter nights, away from the medina’s late-night energy.

Best For: Families, business travelers, or anyone who wants a mix of Moroccan charm and modern comfort.

Getting to Gueliz from the Medina

• Taxi: A quick 10-minute ride (always agree on the fare or ask for the meter).
• Walk: About 30 minutes from Jemaa el-Fnaa, though less scenic than wandering the medina.
• Bus: Cheap but less convenient for first-timers.

Marrakech Gueliz

The Marrakech Gueliz district is proof that the Red City isn’t frozen in time. It’s a place where locals live, work, and shop, offering a more modern perspective on Moroccan life. Whether you’re here for the art galleries, café culture, or just a break from the medina’s bustle, Gueliz is worth exploring for at least half a day.

Planning your trip? Pair a visit to Gueliz with our Top 10 Marrakech Attractions to balance the best of old and new Marrakech.